Content Management System (CMS) is a computer application or set of similar programs that can be used to create or manage digital content. This is done by adding, editing, or deleting content that is to be published on a website. Many CMS programs include web-based publishing, format management, history editing, and version control, indexing, search, and retrieval. From one central location, a CMS is capable of creating and editing content and allows you to administer users and assign different permissions to each.

Due in part to the functionality and ease of a CMS, many business owners are migrating from traditional static web pages to this new option. There are numerous CMS options available to consumers, with WordPress, Joomla, Drupal, and Magento among the most popular.

WordPress is the most commonly used, controlling upwards of 60% of the market share. Of all active websites on the internet, approximately 30% are controlled using WordPress – probably because WordPress development and maintenance are simplified processes compared to coding your own site. You’ll hear more about WordPress later on, but let’s take a deeper look at CMS systems and the value it can bring to your digital marketing goals.


Benefits of a CMS

There are several benefits to using a CMS. One main advantage is that installing a CMS is significantly faster than coding a website from scratch. Many CMS platforms come with standard bundled features so that you can get up and running with the bare basics very quickly. You can always upgrade or add additional features after you are operational and evaluate what else you need. Content management systems also have support teams behind the scenes that are continually working on updates and new features that aim to do even more to help digital marketing activities.

In today’s technologically-advanced era, online security is a big issue for companies. It’s common to hear news stories about hacks and security breaches to some of the biggest brands and their websites. Whether you’re a global company or a small startup; having a secure website where your customers feel safe is of utmost importance. Many businesses that have implemented a CMS note that potential security vulnerabilities that pop up are handled quickly. This means it’s always easy to ensure that your website is up to date and secure, and your customers feel safe and confident whenever they visit your site.

Let’s look at a few other features of a CMS that have been identified as most valuable to users such as:

  • No web development proficiency required,
  • Access from anywhere,
  • Complete control of the site,
  • Blog functionality,
  • Extensive plugin ecosystem
Categories: Digital Marketing


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