Important metrics to track in web analytics(Google Analytics)

There are many powerful web analytics software in the market of which some are free and some are paid. These software can store and analyze a large amount of data but all of the data may be not use full for us so it is necessary to filter the data we need. You need to find a few key metrics for your business. You have a website and it has a tracking code in it. Now, you need to make sure what are you going to measure. Analyzing may help you retain your customer and hold them.Google analytics is one such tool that can help your grow lets see some of its common metrics.

Some of the Important Metrics to measure in analytics are-

  • Traffic

Now customers visit websites much more than physical stores.

Due to this Google Analytics metrics are important tools to have in your arsenal. They give you actionable data about your website. Data that you can use to make smart marketing and business decisions.

The most basic metric is Website Traffic. This metric tells you how many people visit your website over a defined period of time. Whether you’re increasing your traffic through Google paid ads or a content blog, this is a useful metric for business owners to see how their website is performing in terms of visitor

  •  Traffic Source

You advertise in dozens of places. Don’t you wish you knew which one works best? Now you can with the Traffic Source feature in Google Analytics.

With new channels of media consumption, came new ways of promoting your business. Today’s business owner has multiple ways to get people interested in his business. We help our clients get more traffic to their website all the time. With their Paid Search Advertising, Social Media Marketing and even Email Marketing.

One of the most useful Google Analytics metrics is Traffic Source. It shows the exact source of the traffic on your website. This metric provides an easy way to know which channels are getting the most relevant traffic to your website

  • Average Time Spent

This metric shows you how much time (on average) a user spends on your website. This is a good indication of how your website is performing in terms of content. If you see a low duration, it’s time to review your content strategy to something that fits your audience’s interest.

  • Average Pages per Visit

If a user stays on a page longer than others, then it can be concluded they liked the products on that page more than other pages.

This next metric from Google gives you an insight into just that. It’s called Average Pages Visited. In the same well-organized dashboard, it shows you how many pages on average a visitor navigates to before making a purchase or leaving. If used well, it can help you design the right navigation structure for your website.

  • Top Pages

What type of content can you show on our website that will interest the consumer enough to purchase from you?

Brands have started to understand this and put great thought into their content strategy. They have started to highlight much more information on their website other than location and products. Content like blogs, how-to videos, and even live model videos have started to get attention too.

But how can we know which page works and which does not? The Top Pages metric was designed to give you just that piece of information. It shows you exactly how your website pages are performing in terms of traffic, bounce rate, duration, etc. In which you can then keep what’s working and optimize the ones that are not.

  • Exit Pages

Exit Pages show you just which page caused the most of your traffic to leave. Whether it is your menu page, your services page, or maybe a new product page. If you start seeing a trend, it’s time to refresh your content for those pages.

  • Bounce Rate

A bounce in Google Analytics lingo means users who leave (hence bounce) after viewing a single web page. Bounce rate differs from Exit Pages in that if a customer bounces, that means there was nothing on that page that interested them about your brand, so they left all together.

If a user exits a page, it doesn’t necessarily mean they don’t like your brand. They just may not have found what they were looking for or want to shop around. If you have a high bounce rate, it indicates that people are leaving quickly because of bad content or that you are not targeting and funneling the right people to your website.

  • Unique Users vs. Returning Users

wouldn’t it be amazing to keep an eye out for how many of your website visitors are new and how many of them are returning ones? Look no further. Your Google Analytics metrics have that covered, already.

  •  User Behavior Flow

Next on our list is Behavior Flow data in Google Analytics. As the name suggests, this metric tracks how your users flow within your website by tracking the pages they visit. Right from the pages they start on to the pages they visit last before leaving and everything in between. This information can allow you to make smart marketing decisions based on what information you want your users to see to be encouraged to make a purchase.

  •  Location

In today’s internet driven marketplace, people can easily order their favorite products without getting out of bed. From product discovery to review and finally getting it shipped to their door front is done virtually all online.

Due to this wider marketplace, you can greatly expand your reach and customer base. But the more you grow, sometimes the less you know. And that isn’t good for business. Google wants to help you with that. Wouldn’t it be awesome to know where all of your customers are coming from? Well, you can with the Location feature in Google Analytics metrics!

This feature tells you exactly where your site’s visitors are located. Take this data and leverage it for your future campaigns. You can devote more of your budget to marketing your products in the locations that have the most interested users.

  •  Age

There are quite a few other useful demographic metrics in Google Analytics. But the age metric shows you the exact age range of the visitors on your website. This is helpful to know how to adjust your branding and better appeal to your customers. Taking that insight, successful brands make content changes and run ad campaigns specifically targeting their user base. And often see more conversions when these changes are made.

  •  Site Speed

Google Analytics also does a good job of highlighting how each of your pages is performing in terms of load speeds.

For a better user experience, it is important for your website pages to load quickly. Sometimes the fixes are easy, and sometimes they are more technical. But this metric dives into how long your pages take to load and further gives you recommendations to fix them.

  •  Breakdown by Platforms

Google Analytics also has the ability to show you a metric that breaks down sessions by user device. Even down to the brand and model of device.

This information can be useful when creating graphics for your website. If you know the most popular screen size for your customers, you can make adjustments as necessary.

There are a few other metrics that can be coupled in this. Business owners can also see which operating systems and browsers users are utilizing to access their website. A lot of optimizations can be made based of this information. Sure, we’re getting into the more technical side of things now. But it is definitely something that will bring value to your decision table.

  •  Social Traffic

Social media has become one of the most influential channels for a brand to showcase itself. It contributes to an increase in the amount of traffic to your website. Wouldn’t it be helpful to see which social channel generates the most traffic for your website?

One metric that is built inside Google Analytics helps you see just that. The social media metric here shows a breakdown of your traffic from different social media channels. This lets you determine which social channel is best suited for your business and brings you the most relevant traffic.














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