How to create SMM strategy

From choosing the right channels to figuring out your content strategy, analysis paralysis is a serious problem for marketers today.

That’s why we put together a comprehensive guide to creating a social media marketing plan from scratch.

A succinct strategy will help your brand tackle its goals with a sense of purpose. Below is a step-by-step social media marketing guide to help you identify your social goals, engage audiences, and optimize your results:

• Set meaningful social marketing goals
• Research your target audience
• Establish your most important metrics
• Analyze your competition
• Create and curate engaging content
• Make timeliness a top priority
• Assess your results and optimize
• Communicate goals, challenges and wins with your team