On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on search engines.
On-page SEO leads to higher search rankings, increased traffic to your site, and more conversions. The results of on-page SEO take time, but once your on-page SEO strategy gets off the ground, it can make your online rankings and sales soar.
On-page optimization factors you should focus on include:
- URL
- Title tag
- Meta description
- Heading tags
- Alt tags
- Keywords
- Content
- Speed
- Internal linking
- Images
- Mobile-friendliness
URL
Your URL is like an address, but for a page on the Internet.
URLs for your website’s pages should include brief descriptions of the page’s topic.
TITLE TAG
Your title tag is your page’s title, but it only appears in search results.
In order to show your website in search engine results pages (SERPs), Google has to know what your page is about. Using specific keywords in the title tag of each page (<title>, </title>) makes it easier for search engine crawlers to understand your website.
META DESCRIPTION
Your Meta description is your page’s summary and appears in SERPs.
A Meta description doesn’t influence your on-page optimization directly. It’s a feature that helps users to learn more about your page. The fact that Google will bold user search terms that appear in your Meta description is another reason to optimize your Meta description for on-page SEO.
Include your core and related keywords in your Meta description for the best results.
HEADING TAGS
Heading tags break up content with H2s, H3s, and H4s to improve its readability.
When it comes to heading tags, you want to use them for search engines and users. Use heading tags throughout your content to break it up and make it more readable and skimmable for users. You can also add your core or related keywords to provide search engines with more contexts for your page.
ALT TAGS
Alt tags provide more information for multimedia, like images and videos.
Search engines can’t see multimedia, so they depend on alt attributes to tell them what multimedia is.
KEYWORDS
What are keywords? Keywords describe words used in SEO to target valuable user queries.
Each page on your site should include text content that discusses the page’s topic
CONTENT
Content provides users with answers and search engines with context. Content is critical to on-page optimization.
With content, you give users a reason to visit your site.
PAGE SPEED
Page speed measures how fast content on a page loads.
With an attention span of less than the common goldfish, 50% of users will abandon a page if it takes longer than three seconds to load. People want information, and they want it now!
Search engines like Google also use page speed as a ranking factor. You can control your site speed and page speed, so you want to optimize your page speed. Make your website load faster, and you can rank higher in search result
INTERNAL LINKING
Internal linking describes linking to and from pages on your website.
Internal linking often gets overlooked when it comes to on-page SEO. As your site grows, however, it’s critical to develop an internal linking process. That’s because internal linking helps crawlers explore your site, discover new content, and understand the context of different pages
IMAGES
Images are a form of multimedia that helps people understand and skim content.
Images matter to SEO, as well as users. With images, you can break up your content. You can also provide context, like for complicated processes or difficult-to-describe features. Include images in your content, from stock photos to custom graphics to screenshots.
MOBILE-FRIENDLINESS
What is mobile-friendliness? Mobile-friendliness describes your site’s usability on mobile devices.
A mobile-friendly website is essential because more than 50% of the Internet’s traffic comes from mobile devices. If people on smart phones and tablets can’t access your site, your rankings in search results will go down.
Search engines like Google, for example, use mobile-friendliness or responsiveness as a ranking factor. This means, if your site isn’t optimized for mobile users, you’re missing out on valuable leads and revenue.
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