Social Media Marketing Strategies

How to Create a Social Media Marketing Strategy.

The key ingredient for doing social media marketing well is having a strategy. Without a strategy, you might be posting on social media platforms for the sake of posting. Without understanding what your goals are, who your target audience is, and what they want, it’ll be hard to achieve results on social media.

Whether you want to grow your brand through social media or to level up as a social media marketer, developing a social media marketing strategy is essential.

How to create a social media marketing strategy

You can think of it this way: A strategy is where you’re headed. A plan is how you’ll get there. One of the simplest ways to create your social media marketing strategy is to ask yourself the 5Ws:

• Why do you want to be on social media?

• Who is your target audience?
• What are you going to share?
• Where are you going share?
• When are you going share?

Why does your business want to be on social media?

This relates to your social media goals. Are you on social media to promote your products? To drive traffic to your website? Or to serve your customers?

In general, there are the nine social media goals you can have:

1. Increase brand awareness
2. Drive traffic to your website
3. Generate new leads
4. Grow revenue (by increasing signups or sales)
5. Boost brand engagement
6. Build a community around your business
7. Provide social customer service
8. Increase mentions in the press
9. Listen to conversations about your brand

 

2. Who is your target audience?

Once you have figured out your Why, the next thing to consider is your target audience.Understanding your target audience will help you more easily answer the following questions on what, where, and when you are going to share.

A great exercise to try here is to build marketing personals. There are many different ways of building marketing personas.

• Who are they? (E.g. job title, age, gender, salary, location, etc.)
• What are they interested in that you can provide? (E.g. entertainment, educational content, case studies, information on new products, etc.)
• Where do they usually hang out online? (E.g. Facebook, Instagram, etc. or niche platforms)
• When do they look for the type of content you can provide? (E.g. weekends, during their daily commute, etc.)
• Why do they consume the content? (E.g. to get better at their job, to become healthy, to stay up to date with something, etc.)
• How do they consume the content? (E.g. read social media posts, watch videos, etc.)

3.What are you going to share?

If you scroll through the social media profiles randomly, you might have noticed that the brands have more than one main theme. Having a handful of themes is perfectly fine as it gives you the space to share a range of content to keep your audience engaged without being seemingly unfocused. We share all about the company and there product which attract the customers.

4. Where are you going share?

There are many social media platforms where we can do our marketing like FACEBOOK INSTAGRAM TWITTER, LINKEDIN,PINTEREST, YOUTUBE etc. these are the major platforms where marketing can be done easily. As these platform are very attractive and artificial intelligence which improve productivity.

5. When are you going to share?

The last key part of your strategy is figuring out when you want to share your content. You might be tempted to jump into a research for the best time to post.

Pause. And breathe.

Let’s take a step back and look at this from a higher level again. Before deciding exactly which time of the day and days of the week you want to post, consider the behaviours of your target audience.

When do they usually use social media to find the type of content that you’ll share?

Here are some examples to consider:

• Sports fans are likely on social media just before, during, and just after sports events to find and interact with content about the event.
• Athletes might be on Instagram while they are cooling down after their morning or evening workouts.

 

 

                                                                                                                            BY – AASHUTOSH KHANDELWAL