What is digital marketing? Digital marketing is advertising your product or service through various social media channels, web applications, mobile applications, search engines, websites or any other digital channels. In simple words, digital marketing is nothing but marketing products or services that involves electronic devices. Why Digital Marketing? Digital marketing Read more…
As a result of the advancements in various Machine Learning techniques, Artificial Intelligence (AI) has been playing a significant role in the field of Digital Marketing. A survey conducted by Salesforce showed that nearly 51% of the marketers are already using AI, as of 2018. Many Marketers and Businesses have seen massive results by incorporating AI Read more…
Enterprises understand the value that seamless digital experience adds to overall customer satisfaction. “It is important for CIOs to understand how digital experiences are built and delivered,” Trend No. 1: Multiexperience Multiexperience refers to the various devices and apps with which users interact on their digital journeys. This includes creating fit-for-purpose Read more…