Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might Read more…
What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that Read more…
12 SEO Grow Hacks to Grow Your YouTube Channel Get Branded Before you start using white hat SEO tips on your YouTube channel, you need to work on your YouTube channel’s branding. Here’s why: if your aim is for more views, online visibility, and awareness, you have to ensure that Read more…
What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…
The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So Read more…
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The proliferation of smart phones and other small, Web-enabled mobile devices has spurred interest in voice search. How do you optimize your site for voice search? 41% of adults and 55% of Read more…
Instagram: Good Social Media Platform Instagram is an American photo and video-sharing social networking service owned by Facebook, Inc. Users can like photos and follow other users to add their content to a feed. Instagram is an entirely visual platform. Unlike Facebook, which relies on both text and pictures, or Twitter, which relies on Read more…
SEO is the most overlooked topic on site, according to Copy blogger. Yet, once you know that people come first before search algorithms, the SEO material is not difficult. SES simple concepts help SEO companies understand their capital. Your writing has to fulfill two goals: first, cater to the Read more…
Content marketing A kind of advertising that includes the creation and sharing of online material, (for example, recordings, websites, and web-based life posts) that doesn’t expressly advance a brand yet is planned to invigorate enthusiasm for its items or administrations. Why Content Marketing Is Important. With regards to online business Read more…