What is digital marketing? Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. What is the role of digital marketing to a company? Read more…
Search Engine Marketing What Is Search Marketing? Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings Types of SEO (1) Pay-Per-Click (PPC) Read more…
Digital Marketing is using digital channels such as websites and social media as tools for marketing communication, where as, Traditional Marketing on the other hand involves traditional channels, like billboards and print media. The main difference between digital and traditional marketing is the medium through which an audience encounters a Read more…
What is Digital Marketing? Digital Marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you, Read more…
PPC is a paid online advertising model in which advertisers pay a fee each time their ad is clicked. Marketers create ads and then bid on specific search phrases at the online auction. This allows them to display their ads on the search engine results page. Every time an ad Read more…
Digital Marketing through pay- per- click Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital Read more…