Search Engine Marketing: Introduction

Search Engine Marketing Meaning Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages Read more…

Types Of Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Types of search Engine Marketing: Search Engine optimization Pay Per Click Keyword Search Search Read more…

SEO vs. SEM

SEO and SEM are unique elements of search marketing. But when you compare SEO vs. SEM, you’ll find that they have both similarities that overlap and differences that separate them.   The Similarities between SEO vs. SEM: Both help a brand appear in search results – One of the SEO Read more…