Voice Search Optimization

The web development future seems to be less texty and more voicy and it’s not only about virtual multifunctional home assistants such as Siri, Google Home or Amazon’s Alexa. In 2020, more than half of all smart and IoT devices will hear users and execute commands given by voice. And even more — they will be able to recognize the voices of different people and provide personalized AI-based experience for everyone.

Voice search is just the most significant example of technology that was implemented more than a decade ago. In 2020, people would prefer to spend less time typing commands as devices could understand them clearly. That’s why most companies are now puzzling over how to optimize their physical and digital products for voice search and voice commands. 55% of all households globally are forecasted to have voice assistant by the end of 2022.

Household penetration of smart speakers in the US 2015—2020 (Adobe Digital Insights survey)

The latest in web development is voice-activated self-standing devices and voice optimization for regular web sites and apps. Strengthen with AI, voice search optimization is beneficial for both end-users and owners. First, it saves time and allows a user to order more (online shopping and services). Second, technology is multitasking. Third, it gains users’ extra loyalty as helps them to cope with routine. And, finally, voice usage is a powerful source of user behavior analytics.


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