White-hat SEO refers to the usage of Google-approved website optimization strategies, techniques, and tactics. The focus here is on providing users with the best search engine results. I.e., you prioritize the user over anything else.
As a white-hat, you will generally:
- Play by Google’s rules (they’re pretty clear about these in their guidelines);
- Optimize for humans not search engines;
- Create quality content that people actively want to read and share;
- Create a website that stands out from others in your niche (for the right reasons!)
On the flipside, there is black-hat SEO. This is considered to be the ‘opposite’ of white-hat SEO.
Some Popular white hat SEO techniques are given below:
- Good content
- Proper use of title, keywords and metatags
- Ease of Navigation
- Site Performance
- Quality Inbound Links
- Mobile Friendliness
1) Good content
A unique, well-written content makes your website appear more trustworthy and valuable to search engines and human visitors. It optimizes your website for search engines, which helps you get higher ranking on the search engine listings as search engines offer the most appropriate website to the end-users for their search.
2) Proper use of title, keywords and metatags
The information contained in the HTML code is known as Metadata. It provides crawler the information about the site for classification and indexing purposes. So, proper title, keyword, and metatag should be incorporated in the metadata.
3) Ease of navigation
Search engines also consider the ease of navigation while assessing the usefulness of a site, so avoid the irrelevant links and use universally recognizable links. It is not only important for the users but also for the crawlers who index the sites.
4) Site Performance
Site and page performance is another factor considered by search engines to assess the sites. The unavailable sites or the unavailable pages cannot be indexed by crawlers of search engines; a week or even a day of non-performing site or pages can adversely affect the site traffic. So, make sure your site loads fast and is accessible all the time.
5) Quality inbound links
The site must have quality inbound links as search engines regularly assess back links for their relevance. If a site is found to have irrelevant back links, it will be discounted or penalized by the search engine.
6) Mobile Friendliness
Mobile-friendliness has become an important SEO factor as Google started emphasizing mobile results since 2016. The reason for this is that there is a tremendous increase in the mobile users browsing content on their mobile phones. So, make sure you have a mobile-friendly site.
Some Benefits of White Hat SEO-
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Free from Penalty
Since you are adhering to Google algorithm as well as the government’s legal regulations in building and running a website, then you don’t have to worry about getting penalized
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Less Expensive
White Hat SEO needs no expensive automated tools to help you with your ranking and no hefty fines from Google — these two are already a good cut on your expenses
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Healthy Website Ranking
Why is white hat technique healthy? Simply because it is less risky and the result is stable. You will notice that the result may be slower compared to black hat SEO, but you are also aware that it will grow steadily over time. White hat is not a fan of “roller coaster ride” experiences.
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Will Not Tarnish Your Reputation
Another significant advantage of the use of white hat SEO is that fact that it will not damage your brand and company’s reputation. Both Black Hat and White Hat SEO will get you noticed by Google. But with a white hat, you will be seen positively. Google will notify how diligent you are respecting and following search engine guidelines; thus, will deem your website trustworthy enough
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