Facebook advertising is an important way to connect with your audience on the world’s largest social network.Facebook ads are targeted to users based on their location, demographic, and profile information.

Facebook ADS Objective:

• Brand Awareness
• Reach
• Traffic
• Reach
• Engagement
• Views
• Lead generation
• Conversion
• Product catalog sales

Types of Facebook ADS:

1. Video Ads

These ads are in the form of videos. Video ads should deliver one single message that is easily digestible by the audience.

Create them in Ads Manager or boost from a Facebook Page.

Recommended length: 15 seconds or less

2. Photo Ads –

One image that consists of a call to action and a link.

3. Slideshow Ads

Slideshow ads use images or videos to create a story.

Create your own slideshow using a minimum of 3 images or up to 10 images or videos. Slideshow ads can help walk through a complicated sequence or simplify a complex process. Also, a benefit of using slideshow ads is that they can be used to target people with older devices and slow internet connections. In addition, you can either create your own slideshow and upload it or use a slideshow creation tool in Facebook Ads Manager.

Features: Branded formats, music, text overlays,

4. Carousel Ads –

These shouldn’t be confused for slideshow ads. Unlike slideshow ads, carousel ads give you more versatility by allowing you to showcase 2 or more images/videos with different headlines. The distinct differences in the appearance of the ads can be seen in the pictures. Each creative is shown as a card that can be scrolled through and each image can be linked to a different web page.

5. Canvas Ads

Full-screen ad experiences that immersive and interactive. Before, in order to have this experience, Facebook upon clicking the link would redirect you to another page. However, with Canvas ads this experience can be hosted completely on Facebook.

6. Dynamic Product Ads –

Dynamic product ads are great for remarketing. They allow you to promote products to people who have already expressed interest on other platforms such as your website, app, or anywhere on the internet. All you have to do is set the campaign and Facebook will do the rest of the work for you.

7. Lead Form Ads

Lead form ads direct you to a fillable form that people can fill it. The fields can be customized to the types of data that you’d like to obtain.