What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that Read more…
12 SEO Grow Hacks to Grow Your YouTube Channel Get Branded Before you start using white hat SEO tips on your YouTube channel, you need to work on your YouTube channel’s branding. Here’s why: if your aim is for more views, online visibility, and awareness, you have to ensure that Read more…
What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising, Read more…
Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might Read more…
The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So Read more…
What Is Email Marketing? Email marketing is the highly effective digital marketing strategyof sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. The Importance of Email Marketing There are many reasons you should make email marketing one of Read more…
Email, short for Electronic Mail, consists of messages which are sent and received using the Internet. There are many different email services available that allow you to create an email account and send and receive email and attachments, many of which are free. Today we will focus on the services Read more…
Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek Read more…
EMAIL MARKETING Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business. Learn how to optimize each type of email marketing series: Read more…
