Let’s open a branch of your business on Social Media.
Planning to save the cost and time from traditional marketing & still maintain your worth and relations, then social media marketing will do the job for you.
Social media marketing is the process of creating content that you have designed to the context of each individual social media platform in order to drive user engagement and sharing.
Naturally, however, each platform is different. Hence, content is whatever you are posting. On one, blog content is the master. On another, video dominates. And on another still, pictures win the day. So, your posting can cover a Facebook status update, a photo on Instagram, a tweet, something to pin on a board on Pinterest, and so on. It is said often for social media marketing that,
“ If CONTENT is king, then CONTEXT is god ”
The above picture description will help you to measure the scope for your business via Social Media Marketing.
There are a few terms which you will frequently come across or hear from your colleagues or client or your boss related to SMM viz:
Content: It is the first thing that will convey everything about you to the pool of customers looking for exact or related services or products.
Context: An art to deliver the right content or experience to the right person, in the right place, and at the right time based on that person’s past brand interactions and current needs. Ex: You can have a great joke, but if you place it somewhere inside a 3,000-word blog post, very few people will see it. On Twitter, however, that same joke as a tweet might crush it.
Hashtags: It allows people to add meta information to the post over the platforms. It lets you describe the topic of your content or mark it as part of current trends. They make your content easy for users to discover and therefore more likely that they’ll share it.
Shares: Shares are the currency of the social media world. When people engage and interact with your content, that’s good. But, when they share it that is the time when you celebrate.
Engagement: It simply means the interaction of people to the content that you produce which may be alike, comment, or share.
Playing and experimenting with the concept of the above terms will help your post to perform accordingly.
Now that we have a defined moto at the back of our post, hence we need to track if it is performing accordingly.
So, to allow easy doing and managing, various social media platforms provide you with functionalities that enable you to choose suitable audience group, schedule a post, choose your budget/day, choose a region for marketing, use an analytics tool to have a watch over engagement on a post, view likes, views, check shares of a post, etc.
Looks like social media pertains to a good amount of share when talked about online activities of a business.
Hence, it can be concluded that if you are willing to scale-up your business online and offline as well then Social Media Marketing is an optimum choice for you. It is so because with the minimum investment and infrastructure you are able to get a record of every click for your business activity and where you are able to market your business to those who are in real need of either your kind of service or product sitting anywhere in the globe.
Hence the quality and quantity of conversions happening here will be definitely more fruitful.
Statistic: The ad spend will see an annual growth rate of 8.7% and likely reach $102 billion by mid of 2020. The majority of it is from Mobile users.