SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results.
It is a great way to increase the quality of a web site by making it user-friendly, faster, and easier to navigate.
SEO can be considered as a complete framework since the whole process has a number of rules (or guidelines), a number of stages, and a set of controls.
In today’s competitive market, SEO marketing is more important than ever.
Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. Search Engine Optimization (SEO) is one technique that has transformed websites and the internet at large. It draws large numbers of people to learn it so as to better their websites. Due to these reasons, it is gradually being revolutionized over time. The focus is being changed for newer, easier and faster ways of making websites ranking higher in search engines.
In a world where Google is both a verb and a noun, a basic knowledge of search engine optimization (SEO) is imperative to any business’s success. At its most basic, SEO is the process of increasing a website’s presence in organic search results with the end goal of driving more traffic to that website. SEO should create a smooth user experience by communicating to search engines your online objectives so they can recommend your website for related searches.
Web pages, videos, images, etc. are displayed based on what the search engine considers to be most relevant to the user. In an attempt to create a stronger, safer, more legitimate user experience, all search engines are open about what will help or hurt search display rankings. Below you will find six simple tips to help your business optimize its search engine ranking and, therefore, increase website traffic and business.
What goes into SEO?
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you’re using magically replies with a long list of links to webpages that could potentially answer your question.
That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
That’s all the SE (search engine) of SEO.
The O part of SEO—optimization—is where the people who write all that content and put it on their sites are gussying that content and those sites up so search engines will be able to understand what they’re seeing, and the users who arrive via search will like what they see.
Optimization can take many forms. It’s everything from making sure the title tags and meta descriptions are both informative and the right length to pointing internal links at pages you’re proud of.
63% of Google searches come from mobile devices, and that number is growing every year.
Given that statistic, it probably comes as no surprise that in 2016, Google announced a ranking boost for mobile-friendly websites in its mobile search results.
Google also shifted to mobile-first indexing in 2018, meaning that they now use the mobile version of your page for indexing and ranking.
An essential part of any SEO strategy is knowing what’s working (and what isn’t), adjusting your approach as you go along