Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. Content marketing attracts prospects and transforms prospects into customers by creating Read more…
SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. To get the visibility, you must understand three core components: What types of content people want or need. How search engines work. How to properly promote and optimize your Read more…
Digital marketing, online marketing, internet advertisingâŚwhatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interacts with businesses. So, what is digital marketing? Read more…
Benefits of email marketing What are the benefits of email marketing? If your company or business isnât utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used Read more…
Digital Marketing through pay- per- click Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital Read more…
SOCIAL MEDIA MARKETING is a form of Internet marketing that promotes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It refers to both Read more…
Here are some tips for instagram marketing are as follows: 1. Use a business account A business account gives you access to features you canât use with a personal account, including: Instagram Insights Instagram ads  Instagram Shopping  Contact information and a call-to-action button on your profile A creator account has Read more…
Social media marketing helps you to increase your band awareness. And it is important for companies to reach consumers, and when done correctly, tells those consumers that their brand is active and focused on communication. when we talk about social media, it is not just Facebook, Google Plus and LinkedIn Read more…
Social media is important to the success of the digital marketing strategy of any company. In spite of this, the brands of all sizes and kinds arenât using this tool to its full potential. Even if the number of likes, follows, and shares is still essential, the brandâs credibility is Read more…
