Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. Some marketing experts consider digital marketing to be an entirely new endeavor that requires a new way of approaching customers and new ways of understanding how customers behave compared to Read more…
INTRODUCTION Digital Marketing entails marketing of goods and services using digital technologies and digital mediums. In this context, it would be pertinent to note that with the advent of Web 2.0 or social media, marketers now have the chance to utilize the opportunities offered by digital marketing using social media Read more…
Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old as well as the new economy. A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it Read more…
The Basics Of Email Electronic mail, or email for short, is an online message delivery system. It delivers private messages to individuals and groups. These messages are delivered to the recipient’s email inbox, usually within seconds. You can attach files to email messages and even put images within the message Read more…
Benefit of Face book marketing Face book is a low-cost marketing strategy. Share basic information about your business. Share pictures and videos from your business. Talk to existing and potential customers. Provide customer support. Raise brand awareness. Face book can steer traffic to your website. Targeted advertising.
Keyword research is usually the first step of search engine optimization of any website. Most often, it is needed when you’re: looking for a new niche looking for new content ideas optimizing your existing content What are keywords? Keywords (sometimes referred to as “SEO keywords”) are any words or phrases Read more…
LinkedIn enjoys a well-deserved reputation as the most useful social network for business owners and professionals, but many members are not taking advantage of all that LinkedIn has to offer. Yes, it’s a quick and easy way to reconnect with a co-worker from way back when or an old college Read more…
Unlike other social media platforms, LinkedIn is not just a networking website it has grown to become a comprehensive personal branding resource. In today’s highly competitive world, professional growth requires both networking and promoting yourself as a brand; the better you sell yourself, the more opportunities you will get for Read more…
Content is the king . It sells like hot-cake in the contemporary world that we live in. More so at a platform like LinkedIn, where marketing and branding yourself in a proper way can bring many benefits for you and your business. If you are a working professional looking for Read more…
