What is Search Marketing? Search Marketing relates to any tactic that helps a brand get attention by appearing on search engine result pages(SERPs) . It includes efforts to get higher rankings and increase search visibility so you can drive more traffic to a website or specific webpages. There are two Read more…
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid Read more…
SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. To get the visibility, you must understand three core components: What types of content people want or need. How search engines work. How to properly promote and optimize your Read more…
SEO, popularly known as Search Engine Optimization, is the method of gaining more traffic from free, organic, natural search results on the search engines. It is basically a technique that assists the search engines to discover and rank your website much higher than millions of other distinct websites, in reply to a Read more…
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interacts with businesses. So, what is digital marketing? Read more…
Being a vast concept its necessary to have a thought on what should we work or focus upon so that SEO works in favor of us. There are multiple aspects that could be observed in the above image but here we will try to be more particular. So Read more…
Well, if you look around you will find a plethora of knowledge about what is SEO, what is its type, what is the need for SEO but the game becomes more interesting when you understand how does the search engine work. It is so because once you are able to Read more…
Important metrics to track in web analytics(Google Analytics) There are many powerful web analytics software in the market of which some are free and some are paid. These software can store and analyze a large amount of data but all of the data may be not use full for us Read more…
White-hat SEO refers to the usage of Google-approved website optimization strategies, techniques, and tactics. The focus here is on providing users with the best search engine results. I.e., you prioritize the user over anything else. As a white-hat, you will generally: Play by Google’s rules (they’re pretty clear about these in their guidelines); Optimize Read more…
