Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid result (known as “natural” or “organic” results) and excludes Read more…
What is Copywriting? Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is written to the Read more…
Web Design And Web Development Web design Think about web designers as those who transform an idea, or a story, into a visually appealing design, and use their layout to build the user experience throughout the whole website. They design the website’s look and feel. As an architect would create a plan Read more…
YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels. If you want to rank in YouTube, your video needs to be Read more…
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The proliferation of smart phones and other small, Web-enabled mobile devices has spurred interest in voice search. How do you optimize your site for voice search? 41% of adults and 55% of Read more…
Digital Marketing What is Digital Marketing: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. What is the role of Digital Marketing to a Read more…
Online advertising is any type of marketing message that shows up with the help of the Internet. That means it could appear in a web browser, search engine, on social media, on mobile devices, and even in email. Savvy advertisers are increasingly making use of this forum for reaching consumers, for Read more…
Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes recorded audio content such as podcasts, Flash Briefing, and all branded audio including sonic logos, Read more…
Conversational marketing is marketing that talks to consumers. This can be done through live chat, chatbots, voice assistants or other forms of conversational AI. These experiences can be positioned on websites, social media channels, paid advertising and even in physical stores or connected home devices. This seems like sales, so Read more…
