Memes are taking over the world, and yes it is right, memes are now like a remedy to treat depression, anxiety, sad thoughts, and unwanted vibes. Every social media platform, newspaper or any other communication mediums are using and utilizing memes to make their content more compelling, humorous and relatable Read more…
What is Copywriting? Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is written to the Read more…
Web Design And Web Development Web design Think about web designers as those who transform an idea, or a story, into a visually appealing design, and use their layout to build the user experience throughout the whole website. They design the website’s look and feel. As an architect would create a plan Read more…
Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The proliferation of smart phones and other small, Web-enabled mobile devices has spurred interest in voice search. How do you optimize your site for voice search? 41% of adults and 55% of Read more…
YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels. If you want to rank in YouTube, your video needs to be Read more…
Conversational marketing is marketing that talks to consumers. This can be done through live chat, chatbots, voice assistants or other forms of conversational AI. These experiences can be positioned on websites, social media channels, paid advertising and even in physical stores or connected home devices. This seems like sales, so Read more…
One of the most interesting innovations last year was the introduction of cross-device tracking to Google Analytics. This meant that marketers could get a much clearer picture of the user journey, until then limited to the use of cookies that lose track of the user when they move from mobiles Read more…
As a result of the advancements in various Machine Learning techniques, Artificial Intelligence (AI) has been playing a significant role in the field of Digital Marketing. A survey conducted by Salesforce showed that nearly 51% of the marketers are already using AI, as of 2018. Many Marketers and Businesses have seen massive results by incorporating AI Read more…
Digital Marketing What is Digital Marketing: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. What is the role of Digital Marketing to a Read more…
