Life tends to be overly stressful. We each have our own anti-stress habit or activity that reboots our system. Yoga, coffee breaks, snacking on munchies, you name it. And then there are memes. They’re highly relatable, contain different degrees of humor, they get you giggling behind your desk, and they can make you struggle in holding back a roar of laughter in a public area.
But nowadays MEMES is also used in digital marketing,where big-brands use memes to connect with youth at digital platform and to increase brand awareness
Meme marketing is a subset of viral marketing which is a practice of using mediums like word of mouth and social media networks to fulfill marketing goals. It is the practice of using users to promote a brand or product by creating appealing, engaging, and fast-spreading news or content.
Tips for Meme marketing
The experts share meme marketing tips for brands and agencies.
You need to stay updated with the latest trends and use hashtags that are trending, as memes have a limited life span and doing the old ones is not an option.
Along with the meme being funny, it should also be related to the brand. The brand communication should seamlessly fit into the meme, at the same time it shouldn’t be overtly promotional. Commercializing the meme kill it’s vibes and comes off as forced.
The viewer should be able to instantly relate to your post. Therefore, the format should be simple and easy to understand.And while you shouldn’t deviate too much from the family of memes being shared, you should add some originality to it. Memes can also be produced in various forms such as creatives and a campaign can also incorporate meme-making challenges.
Distribution is one of the significant pillars of a meme marketing campaign. You need to make sure the end-product goes live while the topic is trending and high-chatter periods. The amplification should be swift and should last for a short period.
Some of Brands that uses the Meme Marketing
- BRAND FACTORY
- BIG BAZAAR
- HOTSTAR PREMIUM