Benefits of email marketing What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used Read more…
Digital Marketing through pay- per- click Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital Read more…
SOCIAL MEDIA MARKETING is a form of Internet marketing that promotes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It refers to both Read more…
Affiliate marketing is a marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. Examples include rewards sites, where users are rewarded with cash or gifts, for the completion of an offer, and the referral of Read more…
SEO(Search engine optimization) is the process of optimizing your website for the purpose of getting free traffic from search engines. An optimized website is more easily understood by Search engine crawlers. This increases the chances of ranking higher in SERPS(Search Engine Results Page). There are two types of SEO Activity On Read more…
SEO Strategy SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Who is in your target market?– SEO today is not about just grabbing Read more…
SOCIAL MEDIA MARKETING Social media marketing is a part of online marketing in which the content is created and shared on social media network to achieve branding and marketing goals. Text, image updates videos and other content are posted on social media where most of the people are engaged. Social Read more…
Digital marketing targets a specific segment of the customer base and is interactive. Digital marketing is on the rise and includes search result ads, email ads, and promoted tweets – anything that incorporates marketing with customer feedback or a two-way interaction between the company and customer. Internet marketing differs from Read more…
SEO Technology SEO stands for “search engine optimization’’ It is the process of getting traffic from the free organic editorial or natural search results on search engine. There are two types of SEO: on-page SEO, which deals with content and page optimization, and off-page SEO which concerns establishing relations between Read more…