SEO and SEM are unique elements of search marketing. But when you compare SEO vs. SEM, you’ll find that they have both similarities that overlap and differences that separate them. The Similarities between SEO vs. SEM: Both help a brand appear in search results – One of the SEO Read more…
Well, if you look around you will find a plethora of knowledge about what is SEO, what is its type, what is the need for SEO but the game becomes more interesting when you understand how does the search engine work. It is so because once you are able to Read more…
Being a vast concept its necessary to have a thought on what should we work or focus upon so that SEO works in favor of us. There are multiple aspects that could be observed in the above image but here we will try to be more particular. So Read more…
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interacts with businesses. So, what is digital marketing? Read more…
I would like to pour some light on several factors, to know the effectiveness of social media as a marketing tool. It was by the people who run their own business or people working in an organization and uses social media platform as a marketing tool. Below here, We should Read more…
A Meta description is a 160-character snippet, a Meta tag in HTML, which summarizes a webpage’s content. On a search engine results page (SERP), the Meta description appears under the page title and URL. It’s a crucial component of on-page SEO, which is why you need to understand its optimization best practices. Search Read more…
When it comes to SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your rankings, while the latter deals with what you can do outside your Read more…
On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on search engines. On-page SEO leads to higher search rankings, increased traffic Read more…
SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as Read more…
