WEB DEVELOPMENT PRINCIPLES Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that Read more…
Search Engine Marketing What Is Search Marketing? Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings Types of SEO (1) Pay-Per-Click (PPC) Read more…
Search Engine Marketing Meaning Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages Read more…
WEB DEVELOPMENT Web development is the work involved in developing a website for the Internet (World Wide Web) or an internet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network Read more…
As a result of the advancements in various Machine Learning techniques, Artificial Intelligence (AI) has been playing a significant role in the field of Digital Marketing. A survey conducted by Salesforce showed that nearly 51% of the marketers are already using AI, as of 2018. Many Marketers and Businesses have seen massive results by incorporating AI Read more…
One of the most interesting innovations last year was the introduction of cross-device tracking to Google Analytics. This meant that marketers could get a much clearer picture of the user journey, until then limited to the use of cookies that lose track of the user when they move from mobiles Read more…
Conversational marketing is marketing that talks to consumers. This can be done through live chat, chatbots, voice assistants or other forms of conversational AI. These experiences can be positioned on websites, social media channels, paid advertising and even in physical stores or connected home devices. This seems like sales, so Read more…
Voice Marketing is the strategies and tactics used to reach your target audience through audio content and/or voice-enabled devices powered by AI voice assistants such as Amazon Alexa, Google Assistant, and Apple Siri. It includes recorded audio content such as podcasts, Flash Briefing, and all branded audio including sonic logos, Read more…
Online advertising is any type of marketing message that shows up with the help of the Internet. That means it could appear in a web browser, search engine, on social media, on mobile devices, and even in email. Savvy advertisers are increasingly making use of this forum for reaching consumers, for Read more…
