What is email marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email and It is a form of direct marketing to promote your business’s products or services. It can help make your customers aware of your latest items or offers. It can Read more…
Introduction Social media marketing is referred to the use of various social media platforms to have a connection with the target audience to establish a brand boosts its sales. There are many social media platforms that are currently present, some of those are Facebook, Twitter, Instagram, Pinterest, LinkedIn, Youtube, Snapchat, Read more…
Email Marketing is directly marketing a commercial message to a group of people using Email. It usually involves using Emails to send ads, business proposal, and is meant to build loyality, trust or brand awareness. Email Marketing is still ranked as the most effective marketing channel, beating out social media, Read more…
Basics of Email writing Every email you write has the same basic structure: Subject line, greeting, email body, and closing. But as with every written form of professional communication, there’s a right way to do it and standards that should be followed. Here’s how to write a proper email: Subject Read more…
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans. It provides small business owners with the ability to reach more customers, which in turn can result in increased Read more…
5 actionable strategies for social media branding 1. Cover your basics We won’t go into the minute details of a basic branding, but what you do want to make sure is that you have is a consistent logo, color palette, bio, boilerplate and handle. Some companies like to change logo styling Read more…
5 Types of Social Media Posts to Engage Your Followers 1. Competitions People are competitive by nature, which makes competitions and sweepstakes great for engagement. Like & Share competitions are an effective way to encourage your followers to share your content. You can even encourage followers to create their own Read more…
8 Surprising Social Media Marketing Facts 1. Of all adults with Internet access, 71% use social media Almost three-quarters of adults with Internet access also have at least one social media account, and 52% of online adults use two or more.This means that not only do your current and potential Read more…
12 Things to Consider Before Starting a Social Media Marketing Campaign 1. Define Goals Why are you running this campaign? What do you hope to accomplish? Do you need more traffic to your purchase page? Are you looking for increased e-commerce sales? Define goals around specific actions: “I want people Read more…