Conversational marketing is marketing that talks to consumers. This can be done through live chat, chatbots, voice assistants or other forms of conversational AI. These experiences can be positioned on websites, social media channels, paid advertising and even in physical stores or connected home devices. This seems like sales, so Read more…
One of the most interesting innovations last year was the introduction of cross-device tracking to Google Analytics. This meant that marketers could get a much clearer picture of the user journey, until then limited to the use of cookies that lose track of the user when they move from mobiles Read more…
What Is SEO? Meaning SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Definition The process of maximizing the number of visitors to a particular website by ensuring that the site appears high Read more…
Email, short for Electronic Mail, consists of messages which are sent and received using the Internet. There are many different email services available that allow you to create an email account and send and receive email and attachments, many of which are free. Today we will focus on the services Read more…
Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek Read more…
Royalty Free is a type of license used by stock photography agencies to sell stock images. This license type grants the buyer a determined set of rights to use the image in multiple ways, for a flat, one-time fee. This means you pay for the license only once, and you Read more…
Digital Technology (Digital signature) A digital signature is a mathematical scheme for verifying the authenticity of digital messages or documents. A valid digital signature, where the prerequisites are satisfied, gives a recipient very strong reason to believe that the message was created by a known sender, and that the message Read more…
Search Engine Optimization: Mobile Search Definition: Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders. DO YOU KNOW: • The number of mobile searches is EXPLODING. • In fact, 58% of Read more…
EMAIL MARKETING Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business. Learn how to optimize each type of email marketing series: Read more…
