One of the most interesting innovations last year was the introduction of cross-device tracking to Google Analytics. This meant that marketers could get a much clearer picture of the user journey, until then limited to the use of cookies that lose track of the user when they move from mobiles Read more…
As a result of the advancements in various Machine Learning techniques, Artificial Intelligence (AI) has been playing a significant role in the field of Digital Marketing. A survey conducted by Salesforce showed that nearly 51% of the marketers are already using AI, as of 2018. Many Marketers and Businesses have seen massive results by incorporating AI Read more…
What Is SEO? Meaning SEO stands for âsearch engine optimization.â It is the process of getting traffic from the âfree,â âorganic,â âeditorialâ or ânaturalâ search results on search engines. Definition The process of maximizing the number of visitors to a particular website by ensuring that the site appears high Read more…
Email, short for Electronic Mail, consists of messages which are sent and received using the Internet. There are many different email services available that allow you to create an email account and send and receive email and attachments, many of which are free. Today we will focus on the services Read more…
Email Marketing Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Email marketing strategies commonly seek Read more…
Search Engine Optimization: Mobile Search Definition: Mobile SEO is the practice of optimizing your website for users on smartphones and tablets. Mobile optimization also includes making your site resources accessible to search engine spiders. DO YOU KNOW: ⢠The number of mobile searches is EXPLODING. ⢠In fact, 58% of Read more…
EMAIL MARKETING Email marketing is a kind of internet marketing that occurs when a company sends promotional messages or materials to groups of people by email. Usually, these messages contain advertisements, commercial messages, sales solicitation or donation, or a call for business. Learn how to optimize each type of email marketing series: Read more…
What is Link Building? Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority. Why build links? Google’s algorithms are complex and always evolving, but Read more…
Royalty Free is a type of license used by stock photography agencies to sell stock images. This license type grants the buyer a determined set of rights to use the image in multiple ways, for a flat, one-time fee. This means you pay for the license only once, and you Read more…
