What is off-page SEO? “Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Optimizing for off-site ranking factors involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority. This is accomplished by Read more…
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Types of search Engine Marketing: Search Engine optimization Pay Per Click Keyword Search Search Read more…
How content marketing impacts brand awareness? Strong content allows you to show your customers who your company is and what your brand represents.Brand awareness isn’t just whether your audience knows the name of your brand, but it’s how well they understand the qualities that make your brand unique. In order Read more…
What is Content marketing Content marketing shares informative content that is relevant, interesting, and useful to your target audience. There are four forms of content: Written word Audio Video Images We mainly talk about writing, audio, and video . The most important thing to remember is that it’s your job Read more…
Content marketing strategy focuses on the planning, creation, delivery, and governance of content. Content not only includes the words on the page but also the images and multimedia that are used. How to create Content Marketing Strategy 1. Set SMART goals. The first part of your content marketing strategy is Read more…
What is Social Media Marketing? Social media marketing is the action of creating content to promote your business and products on various social media platforms such as Facebook, Instagram, and Twitter. Your unique content should be tailored to the specific platform it’s being shared on to help you boost conversions Read more…
Social media marketing tips : Create a specific strategy for each social media platform The same way you prepare other aspects of your marketing plan, you need to have a specific and intentional plan for each platform you use. Each platform has nuances and best practices for generating engagement. Your brand Read more…
Email Newsletter What Is Email Marketing Email newsletters are an email communication sent out to inform your audience of the latest news, tips, or updates about your product or company. The point of email newsletters are to keep subscribers connected, engaged, and informed about what’s new with the organization or business (and often Read more…
Content Marketing Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. It is a way that businesses connect with their audience outside of selling them their brand or service. There are several mediums through which Read more…
