FACEBOOK Facebook (stylized as facebook) is an American online social media and social networking service based in Menlo Park, California and a flagship service of the namesake company Facebook, Inc. It was founded by Mark Zuckerberg, along with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz Read more…
Search engine optimization (SEO) is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid result (known as ânaturalâ or âorganicâ results) and excludes Read more…
What is Copywriting? Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is written to the Read more…
Web Design And Web Development Web design Think about web designers as those who transform an idea, or a story, into a visually appealing design, and use their layout to build the user experience throughout the whole website. They design the websiteâs look and feel. As an architect would create a plan Read more…
YouTube is your best channel to use for video marketing. You can enjoy boosts in SEO, build your traffic and brand awareness, expand your social reach, market to audiences overseas, improve your ROI, and diversify your video marketing strategy with multiple channels. If you want to rank in YouTube, your video needs to be Read more…
WEB DEVELOPMENT Web development is the work involved in developing a website for the Internet (World Wide Web) or an internet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network Read more…
WEB DEVELOPMENT PRINCIPLES Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that Read more…
Digital Marketing What is Digital Marketing: Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. What is the role of Digital Marketing to a Read more…
One of the most interesting innovations last year was the introduction of cross-device tracking to Google Analytics. This meant that marketers could get a much clearer picture of the user journey, until then limited to the use of cookies that lose track of the user when they move from mobiles Read more…
