SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as Read more…
The Three Type Of SEO There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization Read more…
White-hat SEO refers to the usage of Google-approved website optimization strategies, techniques, and tactics. The focus here is on providing users with the best search engine results. I.e., you prioritize the user over anything else. As a white-hat, you will generally: Play by Google’s rules (they’re pretty clear about these in their guidelines); Optimize Read more…
SOCIAL MEDIA MARKETING is a form of Internet marketing that promotes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It refers to both Read more…
A large no. of customers don’t look beyond the first page of online search results. This means that if you don’t rank at the top of search results, you’ll miss out on valuable traffic, leads, and revenue for your business. A right marketing SEO strategy will allow you to drive Read more…
SEO Strategy SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Who is in your target market?– SEO today is not about just grabbing Read more…
Drive more traffic to your Website using SEO! Search engine optimization (SEO) is the practice of getting targeted traffic to a website from a search engine’s organic rankings. SEO is all about improving a site’s rankings in the organic (non-paid) section of the search results.The main benefit of ranking for Read more…
Web optimization is an abbreviation that represents site design improvement, which is the way toward upgrading our site to get natural, or un-paid, traffic from the internet searcher results page. As such, SEO importance includes rolling out specific improvements to our web architecture and substance that make our webpage increasingly Read more…
SEO which stands for Search Engine Optimization is one of a celebrity term often heard when talked about Digital Marketing. But, the point comes on how to apply it practically on websites since it is not a toggle button. Let’s jump into what, why, and how of SEO. So, what Read more…
