Newsletter Email

Email newsletters are the most common type of emails in email marketing. As the name suggests, they often contain news and updates, aiming to keep the audience engaged. At the same time, they are designed to gently push users towards the conversion.     Email newsletters are an email communication sent out Read more…

Influencer Marketing

Meaning: Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. But influencer Read more…

Content is the King!

The quote “Content is King” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often. Content is Read more…

Storytelling

Storytelling is an important component of online content. Much like copywriting it’s a way of turning bland, forgettable blog posts and web pages into captivating content pieces. Storytelling has become a crucial component in online marketing. An Effective Way to create Connections: Stories are weaved into the fabric of human history. They Read more…

SEO Strategies

A large no. of customers don’t look beyond the first page of online search results. This means that if you don’t rank at the top of search results, you’ll miss out on valuable traffic, leads, and revenue for your business. A right marketing SEO strategy will allow you to drive Read more…

SEO and It’s Types

Web optimization is an abbreviation that represents site design improvement, which is the way toward upgrading our site to get natural, or un-paid, traffic from the internet searcher results page. As such, SEO importance includes rolling out specific improvements to our web architecture and substance that make our webpage increasingly Read more…