What is the role of digital marketing to a company? Unlike most offline marketing efforts, digital marketing allows marketers to see accurate results in real time. If you’ve ever put an advert in a newspaper, you’ll know how difficult it is to estimate how many people actually flipped to that…

Inbound Marketing vs. Digital Marketing: Which Is It? On the surface, the two seem similar: Both occur primarily online, and both focus on creating digital content for people to consume. So what’s the difference? The term “digital marketing” doesn’t differentiate between push and pull marketing tactics (or what we might…

What does a digital marketer do? Digital marketers are in charge of driving brand awareness and lead generation through all the digital channels — both free and paid — that are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display advertising,…

12 SEO Grow Hacks to Grow Your YouTube Channel Get Branded Before you start using white hat SEO tips on your YouTube channel, you need to work on your YouTube channel’s branding. Here’s why: if your aim is for more views, online visibility, and awareness, you have to ensure that…

The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So…

The Marketer’s Guide to YouTube If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over a billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. So…

What is YouTube SEO? YouTube SEO is the process of optimizing your videos, playlists, and channel to rank high in YouTube’s organic search results for a given search query.   Rather than trying to dip into every traffic source in YouTube analytics, I’ll be focusing on ranking videos in YouTube…

Top 3 features of video SEO with TubeBuddy Tag Explorer   Crucial to any SEO effort, you’ll need quality keywords. You’ll need to know who’s ranking for short-tail tags, and where the opportunities lie with long-tail tags.   With this tool, you can begin to plan, or retroactively optimize, your…

Ruby on Rails Ruby on Rails – or more accurately the Ruby language and the Rails framework – provides a complete set of application development tools. The benefit is that much of the heavy lifting of web application development is done for you. Ruby programmers tend to be very satisfied…

Django Stack The term DJANGO stack refers to a collection of python based technologies used to develop web applications. Django stack consists of JavaScript – Python – Django – MySQL. What is Django? Django is a free and open source web application framework, written in Python. A web framework is a…

The differences between digital advertising and digital marketing: 1. Digital advertising is a subset of digital marketing: The definitions and types of digital advertising/marketing make one thing clear: digital advertising is a subset of digital marketing. It’s just one aspect of it. When you want to market in a digital…

If this technology is so complex, why call it “blockchain?” At its most basic level, blockchain is literally just a chain of blocks, but not in the traditional sense of those words. When we say the words “block” and “chain” in this context, we are actually talking about digital information…