Social media plays a very crucial part in marketing strategy. Social media marketing is the use of social media platforms and websites to promote a product and services. It allows you to connect with your consumer in a more intimate way to build your brand, increase sale, and drive websites…

BLOGGING Blogging is a collection of skills that one needs to run and supervise a blog. This entails equipping a web page with tools to make the process of writing, posting, linking, and sharing content easier on the internet. Through blogging, businesses saw a positive way to improve their customer’s…

What is Digital Marketing? Digital Marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing puts you in those same channels, so your best prospects can see you, learn more about you,…

Digital Marketing is using digital channels such as websites and social media as tools for marketing communication, where as, Traditional Marketing on the other hand involves traditional channels, like billboards and print media. The main difference between digital and traditional marketing is the medium through which an audience encounters a…

Pay-Per-Click Advertising Pay-per-click marketing can be a powerful tool in your promotional arsenal. If your goals are to grow your online visibility, drive traffic, generate leads, and increase sales, pay-per-click (PPC) can help you accomplish all of those things. But before you can reap these benefits, you need to have…

What is YOUTUBE? YOUTUBE is an American online video-sharing platform headquartered in San Bruno, California. Three former PayPal employees—Chad Hurley, Steve Chen, and Jawed Kareem—created the service in February 2005. Google bought the site in November 2006 for US$1.65 billion; YouTube now operates as one of Google’s subsidiaries. YouTube allows users to upload, view, rate, share, add to playlists, report, comment…

Enterprises understand the value that seamless digital experience adds to overall customer satisfaction. “It is important for CIOs to understand how digital experiences are built and delivered,” Trend No. 1: Multiexperience Multiexperience refers to the various devices and apps with which users interact on their digital journeys. This includes creating fit-for-purpose…

What is Email ? Electronic mail, or email for short, is an online message delivery system. It delivers private messages to individuals and groups. These messages are delivered to the recipient’s email inbox, usually within seconds. You can attach files to email messages and even put images within the message…