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Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers Definition Social media marketing is the use of Read more…

Search engine optimization SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many respects, it’s simply Read more…

Web development is the work involved in developing a website for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web-based internet applications, electronic businesses, and social network services. Definition Web development refers to building, creating, and an Read more…

email marketing campaign meaning An email campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose, such as download a white paper, sign up for a webinar, or make a purchase with a provided coupon. Each email requires Read more…

search engine optimization what is SEO? SEO stands for Search Engine Optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on the search engines. Simply put, it’s the name given to the activity that attempts to improve search engine rankings. In many Read more…

What Is a Meme? You might be surprised to know that the word meme didn’t originate online. In fact, author Richard Dawkins first used the word in his 1976 work The Selfish Gene. The book looked at evolution and used meme to describe an idea or behavior that spreads across Read more…

digital media marketing meaning What is Social Media Marketing? Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, Read more…

    Email marketing is a way to promote products or services through email. Email marketing is a top digital media channel, and it is important for customers’ acquisition and retention. Send pulse offers it’s email marketing platform with a free plan. Advantages of email marketing • Cost- effective – Read more…