WHAT IS SMM ? Small businesses that are considering online marketing strategies will find this booklet useful. This booklet focuses on using social media marketing techniques to advertise your business. You may want to read this booklet in conjunction with other booklets in this series that profile other online marketing Read more…
Type of Email marketing – marketing through Event Invitation There’s no better way to reach an audience and increase attendees than through email marketing. An event invitation email is a campaign designed to increase awareness of your event and encourage people to attend. Invitations have been used in society Read more…
SEO stands for Search engine optimization. It is a set of rules for optimizing your website so that it can achieve higher rankings in search engines’ organic results. It is a great way to increase the quality of a web site by making it user-friendly, faster, and easier to navigate. Read more…
THE ANATOMY OF SOCIAL MEDIA MARKETING Social Media is a relatively new form of marketing that just about every business today is at least aware of, if not already utilising it in some form or another.Social media marketing is the action of creating content to promote your business and products Read more…
Organic Keywords An organic keyword is a keyword used to attract the users through search engine optimization. It defines your content and about it. In terms of SEO, they are the words and phrases that searcher enter into the search engine. As a digital marketer, you want the keywords to Read more…
SEARCH ENGINE OPTIMIZATION Also known as SEO, it’s process is to improve a website in a way that helps it ranks in search results when users starts searching for specific words and phrases. Today SEO has become an essential part of any marketing strategy. It helps in presenting a wealth Read more…
Search engine optimization Search engine optimization (SEO) refers to methods used to increase traffic to a website by increasing its search engine page rank. SEO often involves improving the quality of the content, ensuring that it is rich in relevant keywords and organizing it by using subheads, bullet points, and Read more…
SEO stands for ‘Search Engine Optimization’. It is the practice of optimizing your web pages to make them reach a high position in the search results of Google or other search engines. It is the process of improving the quality and quantity of website traffic by increasing the visibility of Read more…
Social Media Marketing Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing Read more…
