Companies in 21st century have to adapt to ever changing environment. At present, companies represent a curious mix of old as well as the new economy. A great deal of research has already been done with respect to the old economy, but for the new economy, companies are learning it Read more…
The Beginner’s Guide to YouTube Marketing:- In order to do this, you need to understand how YouTube marketing is different than other social channels and how to use that to your advantage. This guide is beginner friendly because it can help you build your YouTube channel from the ground up, Read more…
Facebook advertising is an important way to connect with your audience on the world’s largest social network.Facebook ads are targeted to users based on their location, demographic, and profile information. Facebook ADS Objective: Brand Awareness Reach Traffic Reach Engagement Views Lead generation Conversion Product catalog sales Types of Facebook ADS: Read more…
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. Content marketing attracts prospects and transforms prospects into customers by creating Read more…
Benefits of email marketing What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used Read more…
The quote “Content is King” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often. Content is Read more…
Social media is important to the success of the digital marketing strategy of any company. In spite of this, the brands of all sizes and kinds aren’t using this tool to its full potential. Even if the number of likes, follows, and shares is still essential, the brand’s credibility is Read more…
SEO Strategy SEO stands for “search engine optimization.” It’s the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as “organic”) search engine results. Who is in your target market?– SEO today is not about just grabbing Read more…
Before we start with types of SEO let’s just first understand what is SEO? SEO stands for Search Engine Optimization and it is the process of increasing the number of visitors on your site by ranking better on Google SERPs for relevant keywords or search phrases within your domain. Read more…