AI in Digital Marketing

As a result of the advancements in various Machine Learning techniques, Artificial Intelligence (AI) has been playing a significant role in the field of Digital Marketing. A survey conducted by Salesforce showed that nearly 51% of the marketers are already using AI, as of 2018. Many Marketers and Businesses have seen massive results by incorporating AI Read more…

SEO: Link Building

What is Link Building?  Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority. Why build links? Google’s algorithms are complex and always evolving, but Read more…

Backlinks

Backlinks The SEO industry changes at such an extreme pace that every year marketers evolve their strategies and shift their focus. Obtaining backlinks — whether across authoritative sites or in web directories — remains just as crucial of a strategy as it’s always been. If you are involved in search Read more…