SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who arenāt as Read more…
On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on search engines. On-page SEO leads to higher search rankings, increased traffic Read more…
When it comes toĀ SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your rankings, while the latter deals with what you can do outside your Read more…
A Meta description is a 160-character snippet, a Meta tag in HTML, which summarizes a webpageās content.Ā On a search engine results page (SERP), the Meta description appears under theĀ page titleĀ and URL. It’s a crucial component of on-page SEO, which is why you need to understand its optimization best practices. Search Read more…
Email newsletters are the most common type of emails in email marketing. As the name suggests, they often contain news and updates, aiming to keep the audience engaged. At the same time, they are designed to gently push users towards the conversion.Ā Ā Ā Email newslettersĀ are an email communication sent out Read more…
Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the Read more…
Real-time marketing is undoubtedly one of the best ways to channel the attention of the people directly to your brand. It can be used to increase the traffic of your website. If real-time marketing has been put into practice correctly, then there is no marketing strategy is better than this. Read more…
Meaning: InfluencerĀ MarketingĀ is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. But influencer Read more…
The quote āContentĀ isĀ Kingā is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace forĀ content. The phrase ācontentĀ isĀ kingā is not new, but because of the increased focus onĀ contentĀ marketing strategies, the quote is used very often. Content is Read more…
