SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who arenāt as Read more…
On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on search engines. On-page SEO leads to higher search rankings, increased traffic Read more…
When it comes toĀ SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your rankings, while the latter deals with what you can do outside your Read more…
A Meta description is a 160-character snippet, a Meta tag in HTML, which summarizes a webpageās content.Ā On a search engine results page (SERP), the Meta description appears under theĀ page titleĀ and URL. It’s a crucial component of on-page SEO, which is why you need to understand its optimization best practices. Search Read more…
Meaning: InfluencerĀ MarketingĀ is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. But influencer Read more…
The quote āContentĀ isĀ Kingā is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace forĀ content. The phrase ācontentĀ isĀ kingā is not new, but because of the increased focus onĀ contentĀ marketing strategies, the quote is used very often. Content is Read more…
Storytelling is an important component of online content. Much likeĀ copywritingĀ itās a way of turning bland, forgettable blog posts and web pages into captivating content pieces. Storytelling has become a crucial component in online marketing. An Effective Way to create Connections: Stories are weaved into the fabric of human history. They Read more…
What is email marketing? Email marketingĀ is a form of direct marketing that uses email to promote your businessās products or services. It can help make your customers aware of your latest items or offers. It can also play a pivotal role in teaching folks about your brand or keeping them Read more…
Digital Marketing through pay- per- click Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital Read more…
