Meme Marketing

Many people spend more time on social media today than they do watching television. This means that for a brand to stand out amidst an ocean of other brands it needs a clever and catchy meme marketing strategy. Memes resonate especially well with younger audiences but also make an impact Read more…

Content Marketing

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. Content marketing attracts prospects and transforms prospects into customers by creating Read more…

Content is the King!

The quote “Content is King” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often. Content is Read more…

Storytelling

Storytelling is an important component of online content. Much like copywriting it’s a way of turning bland, forgettable blog posts and web pages into captivating content pieces. Storytelling has become a crucial component in online marketing. An Effective Way to create Connections: Stories are weaved into the fabric of human history. They Read more…