Web Design And Web Development Web design Think about web designers as those who transform an idea, or a story, into a visually appealing design, and use their layout to build the user experience throughout the whole website. They design the website’s look and feel. As an architect would create a plan…

“Search Engine Marketing” Advantages (and disadvantages) of the SEM Undoubtedly, search engine marketing is a powerful and appropriate tool for almost all types of brands. To evaluate when and how to include it, I will comment on its main advantages and disadvantages.   Advantages Highly measurable. Tools like Google Ads give…

How Does Search Engine Marketing Work? The Objective of SEM What Makes Search Engine Marketing A Vital Component of Any Business Marketing Plan? The internet has increasingly become the first – and often only – tool that consumers use to research goods, services and providers before they buy. This makes…

Search Engine Marketing Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages (SERPs). While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid…

What is Copywriting? Copywriting is one of the most critical elements of any and all forms of marketing and advertising. Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Copywriting is written to the…

Technologies of Web Development 1. Browsers Browsers are the interpreters of the web. They request information and then when they receive it, they show us on the page in a format we can see and understand. 2. HTML HTML is a markup language. It provides the structure of a website…

WEB DEVELOPMENT PRINCIPLES Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions). So what makes good web design? Below we explore the top 10 web design principles that…

Search Engine Marketing What Is Search Marketing? Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings Types of SEO (1) Pay-Per-Click (PPC)…

Search Engine Marketing Meaning Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.[1] SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages…

WEB DEVELOPMENT Web development is the work involved in developing a website for the Internet (World Wide Web) or an internet (a private network). Web development can range from developing a simple single static page of plain text to complex web-based internet applications (web apps), electronic businesses, and social network…

As a result of the advancements in various Machine Learning techniques, Artificial Intelligence (AI) has been playing a significant role in the field of Digital Marketing. A survey conducted by Salesforce showed that nearly 51% of the marketers are already using AI, as of 2018. Many Marketers and Businesses have seen massive results by incorporating AI…

One of the most interesting innovations last year was the introduction of cross-device tracking to Google Analytics. This meant that marketers could get a much clearer picture of the user journey, until then limited to the use of cookies that lose track of the user when they move from mobiles…