Important metrics to track in web analytics(Google Analytics) There are many powerful web analytics software in the market of which some are free and some are paid. These software can store and analyze a large amount of data but all of the data may be not use full for us Read more…
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO is Important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s Read more…
Benefits of email marketing What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used Read more…
Email newsletters are the most common type of emails in email marketing. As the name suggests, they often contain news and updates, aiming to keep the audience engaged. At the same time, they are designed to gently push users towards the conversion. Email newsletters are an email communication sent out Read more…
Social media is quickly becoming one of the most important aspects of digital marketing, which provides incredible benefits that help reach millions of customers worldwide. And if you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the Read more…
Meaning: Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. But influencer Read more…
The quote “Content is King” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often. Content is Read more…
Storytelling is an important component of online content. Much like copywriting it’s a way of turning bland, forgettable blog posts and web pages into captivating content pieces. Storytelling has become a crucial component in online marketing. An Effective Way to create Connections: Stories are weaved into the fabric of human history. They Read more…
SOCIAL MEDIA MARKETING is a form of Internet marketing that promotes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. It refers to both Read more…
