Facebook was once one of the most popular social media platform used all over the world but soon the Instagram is launched, teenagers have been moving from Facebook to Instagram due to various reasons. Facebook owns both platforms but Instagram is growing faster than Facebook. The Instagram growth rate is…

We have some facts and fictions on what it really is The internet is nothing short of gigantic. Did you know that there are over 1.8 billion websites as of January 2018? That’s an insane amount. That means that people all over the world are creating these sites — which…

Search Engine Marketing (SEM) is an umbrella term that refers to the process of driving traffic and gaining visibility from search engines through paid ads (SEM) and free, organic listings (SEO). The paid SEM efforts usually take shape of PPC (pay-per-click) and CPC (cost-per-click) ads. Search engine marketing is the…

Facebook has over 2.1 billion daily active users globally and its membership is growing at a fast pace around the world. If you are a businessman or a digital marketer, you cannot – and should not – ignore social media giant Facebook And, the incredible reach and capabilities of  their…

Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. Content marketing attracts prospects and transforms prospects into customers by creating…

SEO, popularly known as Search Engine Optimization, is the method of gaining more traffic from free, organic, natural  search results on the search engines. It is basically a technique that assists the search engines to discover and rank your website much higher than millions of other distinct websites, in reply to a…

SEO is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results. To get the visibility, you must understand three core components: What types of content people want or need. How search engines work. How to properly promote and optimize your…

Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid…

What is Search Marketing? Search Marketing relates to any tactic that helps a brand get attention by appearing on search engine result pages(SERPs) . It includes efforts to get higher rankings and increase search visibility so you can drive more traffic to a website or specific webpages. There are two…

SEO and SEM are unique elements of search marketing. But when you compare SEO vs. SEM, you’ll find that they have both similarities that overlap and differences that separate them.   The Similarities between SEO vs. SEM: Both help a brand appear in search results – One of the SEO…

Well, if you look around you will find a plethora of knowledge about what is SEO, what is its type, what is the need for SEO but the game becomes more interesting when you understand how does the search engine work. It is so because once you are able to…