I would like to pour some light on several factors, to know the effectiveness of social media as a marketing tool. It was by the people who run their own business or people working in an organization and uses social media platform as a marketing tool. Below here, We should…

A Meta description is a 160-character snippet, a Meta tag in HTML, which summarizes a webpage’s content. On a search engine results page (SERP), the Meta description appears under the page title and URL. It’s a crucial component of on-page SEO, which is why you need to understand its optimization best practices. Search…

When it comes to SEO, there are two approaches you can take to increase the search rankings of your website: on- and off-page SEO. The former deals with what you can do on your own site to increase your rankings, while the latter deals with what you can do outside your…

On-page SEO refers to any optimization that you control and include on your website. With on-page optimizations, you aim to make your website more usable and valuable to users to improve your rankings or visibility in search results on search engines. On-page SEO leads to higher search rankings, increased traffic…

SEO and SEM are really two sides of the same coin, but they consist of very different actions and relate to different aspects of marketing. Sometimes the two terms are used together to reference a similar set of activities, which can be confusing for those of us who aren’t as…

White-hat SEO refers to the usage of Google-approved website optimization strategies, techniques, and tactics. The focus here is on providing users with the best search engine results. I.e., you prioritize the user over anything else. As a white-hat, you will generally: Play by Google’s rules (they’re pretty clear about these in their guidelines); Optimize…

Important metrics to track in web analytics(Google Analytics) There are many powerful web analytics software in the market of which some are free and some are paid. These software can store and analyze a large amount of data but all of the data may be not use full for us…

The Three Type Of SEO There are three types of SEO you need for a well-rounded organic search strategy: on-page SEO, technical SEO, and off-page SEO. By breaking down your strategy and thinking about SEO as these three categories, it will be much easier to organize and execute your optimization…

SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO is Important because it helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher’s…

Storytelling is an important component of online content. Much like copywriting it’s a way of turning bland, forgettable blog posts and web pages into captivating content pieces. Storytelling has become a crucial component in online marketing. An Effective Way to create Connections: Stories are weaved into the fabric of human history. They…

The quote “Content is King” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase “content is king” is not new, but because of the increased focus on content marketing strategies, the quote is used very often. Content is…

Meaning: Influencer Marketing is a hybrid of old and new marketing tools. It takes the idea of celebrity endorsement and places it into a modern-day content-driven marketing campaign. The main differentiator in the case of influencer marketing is that the results of the campaign are collaborations between brands and influencers. But influencer…